Deeper and deeper

(Written by Madonna/Shep Pettibone/Anthony Shimkin. Producer: Madonna/Shep Pettibone)
Released by Maverick Records in December 8, 1992

Found in:
Erotica (1992)
GHV2 (2001)

Certification: None
Soundscan: 270,320 copies (06/2006)
Downloads: 28,440 (11/02/2008)  

Live performances:
The Girlie Show World Tour (1993)
The Reinvention Tour (2004) 

CHART RUNS:

Billboard Hot 100
Debut Date: December 5, 1992
Peak date: January 30, 1993
Final week on chart: March 27, 1993
Peak: #7
Chart run: 38-24-16-13-11-11-10-8-7-9-14-23-35-52-67-82-88-off (17 weeks)

BILLBOARD HOT 100 Top 10: (January 30, 1993)
#1 “I will always love you” WHITNEY HOUSTON
#2 “If I ever fall in love” SHAI
#3 “In the still of the nite” BOYZ II MEN
#4 “Saving forever for you” SHANICE
#5 ”Rump shaker” WRECKX-N-EFFECT
#6 “A whole new world” PEABO BRYSON
#7 “Deeper and deeper” MADONNA (9 weeks/3 weeks at Top 10)
#8   “Good enough” BOBBY BROWN
#9  ”Rhythm is a dancer” SNAP
#10 ”7″ PRINCE & THE NEW POWER GENERATION

Hot 100 Single Sales
Debut date: December 26, 1992
Peak date: January 23, 1993
Final week on chart: April 3, 1993
Peak: #15
Chart run:
 20-17-21-16-15-16-20-28-33-38-45-53-64-61-75-off (15 weeks)

Hot 100 Airplay
Debut date: November 14, 1992
Peak date: December 19, 1992-January 2, 1993
Final week on chart: March 13, 1993
Peak: #8 (3 weeks)
Chart run: 
53-41-24-19-11-8-8-8-10-11-9-9-15-22-29-41-52-67-off (18 weeks)

Adult Contemporary
DID NOT CHART

Hot Dance Music/Club Play
Debut date: December 19, 1992
Peak date: January 30, 1993
Final week on chart: March 6, 1993
Peak: #1 (1 week)
Chart run: 32-16-16-4-2-2-1-5-8-13-27-50-off (12 weeks)

Hot Dance Music/Maxi Singles Sales
Debut date: January 9, 1993
Peak date: January 30-February 6, 1993
Final week on chart: March 20, 1993
Peak: #1 (2 weeks)
Chart run: 6-2-2-1-1-3-9-17-28-45-48-off (11 weeks)

UK Singles
Debut date: December 12, 1992
Peak date: December 19, 1992
Certification: None
Peak position: #6
Final week on chart: February 6, 1993
Chart run: 10-6-10-13-12-30-40-59-61-off (9 weeks)

Rest of the world

Australia: #11
Austria: #30
Belgium (Flanders): #10
Canada: #1
European Hot 100 Singles: #9
France: #17
Germany: #26
Ireland: #7
Italy: #1
Netherlands: #17
Sweden: #22
Switzerland: #23
United World Chart: #3

“Deeper and deeper” is Madonna’s 34th single and 29th released in the United States. It’s the follow up to the highly controversial lead single “Erotica”, that even though was a proven hit, it drew many people away. With this single Madonna gives us another insight into “Erotica” and its deep electronic-dance roots. If the single “Erotica” could be deemed as the sequel of “Justify my love”, “Deeper” could well be the sequel to “Vogue”, in fact Madonna incorporates a verse from Vogue in the last part of the song. While both singles did well on the charts, this wasn’t the typical performance you’d expect from a Madonna single, and maybe the time where everything Madonna touched turned into gold was left behind.

The real issue behind the underperforming singles was probably the media criticism of gigantic proportions Madonna had to face in 1993, and also due to the fact that she had already proven herself after 10 years in the business and she wasn’t the new musical sensation in town. However at the end, Madonna would win the battle with the media, but in some extent, I think that the United States actually never forgave her for the Sex book, even though it was a huge best seller there, ironic isn’t it?


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